Read online Routledge Communication: Media Effects and Society by Elizabeth M. Perse TXT, DOC, PDF
9780415878197 English 0415878195 Grounded in theoretical principle, Media Effects and Society help students make the connection between mass media and the impact it has on society as a whole. The text also explores how the relationship individuals have with media is created, therefore helping them alleviate its harmful effects and enhance the positive ones. The range of media effects addressed herein includes news diffusion, learning from the mass media, socialization of children and adolescents, influences on public opinion and voting, and violent and sexually explicit media content. The text examines relevant research done in these areas and discusses it in a thorough and accessible manner. It also presents a variety of theoretical approaches to understanding media effects, including psychological and content-based theories. In addition, it demonstrates how theories can guide future research into the effects of newer mass communication technologies. The second edition includes a new chapter on effects of entertainment, as well as text boxes with examples for each chapter, discussion of new technology effects integrated throughout the chapters, expanded pedagogy, and updates to the theory and research in the text. These features enhance the already in-depth analysis Media Effects and Society provides., Media Effects and Societyprovides an in-depth look at media effects and offers a theoretical foundation for understanding mass media's impact on individuals and society. Working from the assumption that media effects are common and are often underestimated, the text focuses on dominant areas of media effects, providing a synthesis of those key areas of research. With an emphasis on the theoretical explanations for media effects, the text provides readers with explanations of how media effects occur, so they can understand how to mitigate harmful effects and enhance positive ones. The range of media effects addresssed herein includes news diffusion, learning from the mass media, socialization of children and adolescents, influences on public opinion and voting, and violent and sexually explicit media content. It also presents a variety of theoretical approaches to understanding media effects, including psychological and content-based theories. In addition, it demonstrates how theories can guide future research into the effects of newer mass communication technologies. New for the second edition are a new chapter on effects of entertainment, text boxes with examples in each chapter, discusson of new technology effects integrated throughout the chapters, expanded pedagogy, a glossary of key terms, and updates to theory and research throughout. Written for those who study and conduct research in media effects, Media Effects andSocietypresents a thorough and accessible discussion of media effects theory., This text presents media effects theory at an introductory level. It provides a broad theoretical overview and integrates social, political, and related social scientific research in a clear and accessible presentation.
9780415878197 English 0415878195 Grounded in theoretical principle, Media Effects and Society help students make the connection between mass media and the impact it has on society as a whole. The text also explores how the relationship individuals have with media is created, therefore helping them alleviate its harmful effects and enhance the positive ones. The range of media effects addressed herein includes news diffusion, learning from the mass media, socialization of children and adolescents, influences on public opinion and voting, and violent and sexually explicit media content. The text examines relevant research done in these areas and discusses it in a thorough and accessible manner. It also presents a variety of theoretical approaches to understanding media effects, including psychological and content-based theories. In addition, it demonstrates how theories can guide future research into the effects of newer mass communication technologies. The second edition includes a new chapter on effects of entertainment, as well as text boxes with examples for each chapter, discussion of new technology effects integrated throughout the chapters, expanded pedagogy, and updates to the theory and research in the text. These features enhance the already in-depth analysis Media Effects and Society provides., Media Effects and Societyprovides an in-depth look at media effects and offers a theoretical foundation for understanding mass media's impact on individuals and society. Working from the assumption that media effects are common and are often underestimated, the text focuses on dominant areas of media effects, providing a synthesis of those key areas of research. With an emphasis on the theoretical explanations for media effects, the text provides readers with explanations of how media effects occur, so they can understand how to mitigate harmful effects and enhance positive ones. The range of media effects addresssed herein includes news diffusion, learning from the mass media, socialization of children and adolescents, influences on public opinion and voting, and violent and sexually explicit media content. It also presents a variety of theoretical approaches to understanding media effects, including psychological and content-based theories. In addition, it demonstrates how theories can guide future research into the effects of newer mass communication technologies. New for the second edition are a new chapter on effects of entertainment, text boxes with examples in each chapter, discusson of new technology effects integrated throughout the chapters, expanded pedagogy, a glossary of key terms, and updates to theory and research throughout. Written for those who study and conduct research in media effects, Media Effects andSocietypresents a thorough and accessible discussion of media effects theory., This text presents media effects theory at an introductory level. It provides a broad theoretical overview and integrates social, political, and related social scientific research in a clear and accessible presentation.